Han Yeo Reum is a writer for radio programs. She is single and in her 30's. She was once beautiful and popular with men. Nowadays, she is lonely and craves love. Park Hae Joon is pop music columnist. These two will meet.
Chairman Yu is a tycoon who owns multiple hotel chains. He decides to hand his business down to his impulsive younger daughter, Hee-Jung, who studied hotel management in Switzerland. His older daughter, Su-Jung, is a concert pianist. Hee-Jung learns the business by starting at the bottom in the P.R. Department. She has a deep emotional scar from an incident where her first boyfriend was killed trying to save her life. To expand his business, Chairman Yu decides to build a resort town next to a casino in Sabuk, a deserted mine town in Kangwon Province. In the process, Chairman Yu's right-hand man is confronted by a local hoodlum (Jae-min) who wants to preserve his hometown the way it is. Jae-min's uncanny resemblance to Hee-Jung's dead boyfriend gets her involved in the business such that she has to go against her father in order to help Jae-min.